Sports Economics for Non-Economists
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Preface -- Acknowledgements -- Chapter 1: The Sports Business Is Different -- Is the Business of Sport Different from 'Real' Business? -- The Americans Are Different -- Public Policy and Political Economy -- References -- Chapter 2: Our Tool Kit: Theory, Concepts, and Numbers -- The Language of Economics -- Theory, Models, and Formulae (but Don't Be Afraid) -- The Value of Numbers -- Our Tool Kit -- Imperfect Markets and Imperfect People -- References -- Chapter 3: Commodification: Has Money Ruined Sport? -- Introduction -- The Sporting Product -- The Demand for Sport -- The Supply of Sport -- Characteristics of the Sport Product -- What Do Sports Teams Produce? -- Market Failures -- Has Money Ruined the Game? -- References -- Chapter 4: Mass Participation, Sports Clubs, and Commercial Amateurism -- Supplying Sport for All -- Children -- Economics of the Sports Club -- Commercial Amateurism -- References -- Chapter 5: Professional Recruitment, Earnings, and Labour Relations -- Professional Sportspeople -- Recruitment -- Mobility -- Earnings -- Contracts -- Retirement -- Unionism and Collective Bargaining -- References -- Chapter 6: Sportswomen and Gender Economics -- Introduction -- Women as Fans and Participants -- Unequal Pay for (Un)equal Work? -- Are Female Sportspersons Different? -- References -- Chapter 7: Attendances and Audiences -- Attracting Paying Customers -- You Don't Have to Be There -- References -- Chapter 8: Seeking Profit or Utility: Objectives of Owners and Entrepreneurs -- Profit or Utility Revisited -- Ownership Motivation -- To Market, To Market: Sports Entrepreneurs -- References -- Chapter 9: Tournaments and Leagues -- Tournaments -- Leagues -- Open Leagues -- Closed Leagues -- Expansion and Contraction -- Searching for the Holy Grail.